Filed under Online Marketing by Jeff Boulay | 0 comments
Meta is the little bit of hidden code at the begining of each page that tells the search engines what the page is about. It is import to fill this information out completely. In this post I will go over some of the basic info that you will need to put into your pages.
The Title tag
When creating a title you should come up with a single sentence to discribe the content on the page. You should also think about what keywords you are targeting on the page and try to use those as well in the sentence. Lets look at an example.
say we use my site as an example Fluid-logic. If I wanted to create a title tag for my services page it would look something like this:
“Fluid-logic offers a full line of web design services, ranging from custom designed webites to ecommerce.”
Notice that I used the name of the page, the name of the company, as well as featured some of the top keywords on that page. Over all this is a very easy section to write don’t over think it.
there are two location to see this tag. One is in the top of your browser when your on the page. Another location is on a search result that shows up in a search engine such as Google , Yahoo, MSN, ETC. In the search engines this is the linked text heading for your page.
Meta Description
This is similar to the title but you can go into a bit more detail. This discription is what shows up under the page title in the search engine results. When creating this section you should look to provide the user with a little bit of extra detail about the page.
meta Keyword
this is a list of both keywords and phases that are found on this page. The should be separated by commas and the search engines use these to help determine what the content is about.
Filed under Online Marketing by Jeff Boulay | 1 comment
I found a lot of my clients asking about RSS. I thought that I would write something up for the non technical people looking to learn a bit more about it and what it can do for your sites online marketing campaign.
What is RSS Anyway? RSS stands for “Really Simple Syndication” and is used to send out in a “Web Feed format” frequently published content such as this blog (which is a perfect example of when to use RSS). Users can then subscribe to these feeds using RSS Readers (AKA abrogators). Once a user is subscribed to a feed they can then get headlines from that feed delivered to them. You can also display RSS Feeds on a web page of a website and it can display linked headlines.
What else is RSS used for? I have already mentioned frequently updated sections of your website that you want people to “subscribe” to but you can also use RSS for podcasts both audio and video based, “widgets” and other small tools used to deliver content.
What should I be using it for? There are two ways that you should be looking to use RSS. The first way that you can use this technology is to set up “web feeds” on your website that will put links to headlines with relevant content. The search engines (i.e. Google freshbot) will like the fact that this content is constantly being updated on your site. They will also like the fact that the content that you are linking out (also known as outbound links) to is relevant to your site.
Another way that you can use RSS is to create a section of your site that uses RSS. Some good areas in your site for RSS are news, press releases, blogs, events, tips, and or any other section in your site that you are in control of that is being updated on a frequent and regular basis.