Search engine Basics: Meta April 27
Meta is the little bit of hidden code at the begining of each page that tells the search engines what the page is about. It is import to fill this information out completely. In this post I will go over some of the basic info that you will need to put into your pages.
The Title tag
When creating a title you should come up with a single sentence to discribe the content on the page. You should also think about what keywords you are targeting on the page and try to use those as well in the sentence. Lets look at an example.
say we use my site as an example Fluid-logic. If I wanted to create a title tag for my services page it would look something like this:
“Fluid-logic offers a full line of web design services, ranging from custom designed webites to ecommerce.”
Notice that I used the name of the page, the name of the company, as well as featured some of the top keywords on that page. Over all this is a very easy section to write don’t over think it.
there are two location to see this tag. One is in the top of your browser when your on the page. Another location is on a search result that shows up in a search engine such as Google , Yahoo, MSN, ETC. In the search engines this is the linked text heading for your page.
Meta Description
This is similar to the title but you can go into a bit more detail. This discription is what shows up under the page title in the search engine results. When creating this section you should look to provide the user with a little bit of extra detail about the page.
meta Keyword
this is a list of both keywords and phases that are found on this page. The should be separated by commas and the search engines use these to help determine what the content is about.